Owning your own law firm can come with many stresses, one of the biggest being how to obtain new clients on a regular basis. This is where your marketing strategy comes in to play. Now, I'm a lawyer, not a marketing expert, but can provide you with my past experiences.
Know your target.
Are you targeting divorce clients, criminal defendants, those in need of estate planning? Each of those groups are going to look in different places to find an attorney to help them. It's important you think about this before you spend money on advertising.
Know your budget.
What kind of budget do you have to spend on marketing? If you have a decent budget, think about hiring a professional to help you come up with a strategy. If you don't have much of a budget, use your time, rather than money, on marketing. What I mean by that is join free or low-cost networking groups to meet people and get your name out there or host free seminars to your target audience.
Keep track of your advertising returns.
Pay attention to where your leads are coming from. It is simple enough to have a question on your client information form that asks where the prospective client heard of you. Was it from that advertisement you spent a few hundred dollars on or was it from a person you meet at a networking event? This is important for two reasons: you should focus your advertising on where you are getting seeing clients come from and you should thank those who refer their friends and family to you (make sure to ask the client's permission to do this).
If you have the budget to do so, I would highly recommend using a professional in the marketing field to at least guide your marketing plan and provide some amount of advice.
If you own your own law firm or are thinking about "flying solo" and would like to discuss the process, please contact us at (804) 447-0146 or clbaudean@baudeanlaw.com.
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